August 28, 2005, The New York Times carries on its front page an extensive article about Kevin Trudeau, the latest success sorry in anti- conventional medicine marketing.
Last week, an academic expert was brought on the Today show to discredit Mr. Trudeau’s credibility.
Mr. Trudeau unlike many other self-proclaimed gurus of health, has made it to the radar screen that has turned him into a real thorn in the side of purveyors of status quo.
He is not a doctor, he spent time in jail, stretches the truth, makes millions of dollars by promoting his book and website, owns lots of houses and is surrounded by beautiful women. He clearly is the embodiment of the American dream, isn’t he?
The real question is why he so successful? What in our healthcare system is so broken, someone like Kevin Trudeau can capitalize on it to such enormous extent?
And, how ridiculous and childish is the conventional system’s response to him? The Today show, The New York Times, all dinosaurs and clawing their way onto the status quo at any cost.
It almost sounds like they are afraid of him in their desperate need to portray him as a “snake oil salesman” rather than looking at why Americans buy his books and would rather believe someone like him than their family doctor.
Maybe the way to look at this phenomenon is for conventional medicine to investigate what Mr. Trudeau is doing right, what conventional medicine needs to do to bring the people back to its withering fold.
I believe Kevin Trudeau is a symptom of the ever enlarging gap between conventional medicine and the public.
Kevin Trudeau would never exist in a society where conventional medicine practiced what its mandate is.
If conventional medicine taught doctors to listen to the patient, respect and accept diverging opinions in healthcare, there would not be room for the Kevin Trudeau’s of this world to make money or write best selling books.
Kevin Trudeau is just another smart marketer who has successfully capitalized on conventional medicine’s failure to care, listen and leave the ivory tower to actually give people what they need in healthcare- common sense and prevention.
Instead of tearing him to shreds, let’s learn from him.
Let’s start listening to the patients, let’s teach doctors to maintain their humanity and put aside their egos in the search for better care and less illness. Let’s stop discarding as bad and useless anything we were not taught in medical school and let’s remember why we became doctors.
To get there we need open minds and hearts for our patients.
If we don’t heed this message soon, the Kevin Trudeau’s of the world will outnumber the MDs and healthcare will become ever more disastrous.